TYSON

Creating category
leading brands

↳ HELLO

We’re a Melbourne-based marketing strategy, NPD brand and packaging consultancy helping manufacturers and businesses define, develop, and grow category-leading brands.

Our clients span CPG, food, beverage, and hospitality — from retail to foodservice. We help them position, launch, and scale brands grounded in real customer needs and market demands.

Our difference? We don’t just design brands — we commercialise them.

Through in-depth customer research, segmentation, and market analysis, we align product strategy with brand positioning, pricing, pack design, and marketing execution.

The result is simple: brands that are distinctive, strategically sound, and built to grow — delivering stronger marketing ROI, better margins, and greater category impact.

↳ From people we work with

Tyson has provided creative services for Artisan’s Table since the company began. I’ve dealt with him directly on numerous branding projects, including our re brand where he proved to be a true professional. He always demonstrates clear thinking and is passionate about creating engaging and effective creative work.

Stuart Smith

Executive Director, Artisan's Table / Gippsland Cheese

Tyson has done a stack of design and branding work for me over the years. The bulk of this work was for Mountain Goat Beer. Tyson is a talented guy and super easy to deal with. His work is strategically thorough and has a brilliant sense of humour. Since selling Goat a few years ago he continues to be their go-to designer and I have used him for several different projects since then. I also regularly refer him to my advisory clients across a range of industries.

Cam Hines

Co-founder and owner, Southern Seagreens

Personable and professional, Tyson has long been my go-to Creative when asked to recommend a talented Designer. His ability to work collaboratively to define the brief, explore potential solutions and craft a beautifully polished execution is second to none. Above all, he’s an excellent human who is a genuine delight to work with.

Camey O'Keefe

Director, Gambol Creative

Working with TYSON Brand Design Agency has been an enjoyable process. I found them to have the perfect blend of collaboration, strategy and creative. They took the time to really understand our business and the wider industry ecosystem in which we operate, enabling them to develop a unique brand that matches the needs of our company but would also resonate with our audience. At all times, I was kept updated on the process and found their insights invaluable. I highly recommend TYSON for your marketing and brand building.

Terry Rayner

Founder, InBloom Media

hello@tysonsheean.com
Let's work together
hello@tysonsheean.com
Let's work together