We’re a Melbourne-based marketing strategy, NPD brand and packaging consultancy helping manufacturers and businesses define, develop, and grow category-leading brands.
Our clients span CPG, food, beverage, and hospitality — from retail to foodservice. We help them position, launch, and scale brands grounded in real customer needs and market demands.
Our difference? We don’t just design brands — we commercialise them.
Through in-depth customer research, segmentation, and market analysis, we align product strategy with brand positioning, pricing, pack design, and marketing execution.
The result is simple: brands that are distinctive, strategically sound, and built to grow — delivering stronger marketing ROI, better margins, and greater category impact.