Coldstream Cider is the choice for drinkers that want to avoid powders, concentrates and added sugars. Coldstream use only locally grown apples without any of those nasty additives. It’s just fruit.
We were tasked with positioning Coldstream Cider as the crisp, clear, locally grown cider. The gift of Coldstream’s name not only conveyed provenance but crisp, clean refreshment by its very nature. In the packaging we gave it prominence by splitting the can in two and used rough hand-drawn maps of Coldstream in the background to connect it to its local area, the Yarra Valley. While the communication across digital and traditional media focussed on the cider's natural ingredients and nothing extra added.
Coldstream Cider is a category leader in the major retailers, with new products being developed each season to keep up with demand.