We’re a Melbourne-based marketing strategy, NPD brand and packaging consultancy helping manufacturers and businesses launch, evolve and strengthen category-leading brands. With strategy, design and ongoing brand support.
Our clients span CPG, food, beverage, and hospitality from retail to foodservice. We help them position, launch, and scale brands grounded in real customer needs and market demands.
Many manufacturers invest heavily in branding, but without customer insight and market strategy, those brands rarely become category leaders. At TYSON, we fix that.
Our difference? We don’t just design brands, we commercialise them.
Through in-depth customer research, segmentation, and market analysis, we align product strategy with brand positioning, pricing, pack design, and marketing execution.
The result is simple: A complete, ready-to-execute brand that's distinctive, strategically sound, and built to grow, delivering stronger marketing ROI, better margins, and greater category impact.