The Kent Hotel exterior in Carlton North, MelbourneKent Hotel exterior signage in Carlton NorthKent Hotel branded wine glasses at the public bar

TYSON

Commercial brand and marketing partners for food, beverage and hospitality businesses.

↳ HELLO

We help founders, owners and leadership teams build brands that people choose, remember and come back to.

Our work brings together brand strategy, packaging, customer experience and marketing to create stronger commercial outcomes, whether that's a product on a supermarket shelf or a venue in a busy neighbourhood.

For over 20 years we've partnered with breweries, distilleries, food manufacturers, retailers and hospitality businesses to launch new brands, reposition existing ones and unlock opportunities for growth.

Most businesses don't have a product problem.They have a positioning problem.

Products launch without a clear point of difference. Brands drift over time.
Marketing becomes disconnected from commercial objectives.

That's where we help.

We connect strategy, brand positioning, packaging, customer experience and marketing into one commercial plan.

The result is simple.
Brands that are distinctive.
Products that earn attention.
Venues people choose.
Marketing with a clear commercial purpose.

↳ From people we work with

Tyson has provided creative services for Artisan’s Table since the company began. I’ve dealt with him directly on numerous branding projects, including our re brand where he proved to be a true professional. He always demonstrates clear thinking and is passionate about creating engaging and effective creative work.

Stuart Smith

Executive Director, Artisan's Table / Gippsland Cheese

Tyson has done a stack of design and branding work for me over the years. The bulk of this work was for Mountain Goat Beer. Tyson is a talented guy and super easy to deal with. His work is strategically thorough and has a brilliant sense of humour. Since selling Goat a few years ago he continues to be their go-to designer and I have used him for several different projects since then. I also regularly refer him to my advisory clients across a range of industries.

Cam Hines

Co-founder and owner, Southern Seagreens

Personable and professional, Tyson has long been my go-to Creative when asked to recommend a talented Designer. His ability to work collaboratively to define the brief, explore potential solutions and craft a beautifully polished execution is second to none. Above all, he’s an excellent human who is a genuine delight to work with.

Camey O'Keefe

Director, Gambol Creative

Working with TYSON Brand Design Agency has been an enjoyable process. I found them to have the perfect blend of collaboration, strategy and creative. They took the time to really understand our business and the wider industry ecosystem in which we operate, enabling them to develop a unique brand that matches the needs of our company but would also resonate with our audience. At all times, I was kept updated on the process and found their insights invaluable. I highly recommend TYSON for your marketing and brand building.

Terry Rayner

Founder, InBloom Media

I had a great experience working with TYSON Retail Brand Agency on the Gluten Free World brand. They took the time to understand our business, the challenges we were facing and what we wanted to achieve. Tyson and Belinda are professional, creative and easy to work with throughout the process. They helped us clarify our brand direction and develop a stronger, more consistent presence that better reflects the quality of our products. I am very pleased with the outcome and would happily recommend TYSON to other businesses looking to strengthen their brand.

Paul Brady

Chef, Baker, Creator & Director Gluten Free World

It was a pleasure working with Tyson to successfully rebrand the new Kent hotel in Carlton. The key challenge was positioning the venue to appeal to both traditional pub goes and true foodies. I'm proud to say mission accomplished and we now have a compelling brand.

Mark White

Co-Owner Kent Hotel