It’s 7:30am on a Friday. I’m in the pub. Not every post starts there, but I was working, honest.

The reason I was there is because Channel Nine's The Today Show invited The Kent Hotel to do a live cross. They reached out, not us.

I realised we’d struck a chord. This invitation, as amazing an opportunity as it was, wasn’t the reward. It was evidence that the positioning we worked on had changed the way the pub was being perceived.

Twogirls_onepub did the review. They spoke about the atmosphere, the amenity, the food, the beers, the place. An authentic unscripted sound bite.

It reminded me that good opportunities come from putting yourself in good positions. This segment was the product of the strategic positioning and target market work we set out from the beginning. We put in the work and the platform was built, this grew from that.

The lesson here is, instead of asking “Why aren’t we attracting customers?” ask, “Where can we put our brand today that will help us tomorrow?”

The commercial implication of this event is still quite early to know. But awareness is up across channels, locals are excited for The Kent, traffic to the website has increased dramatically. All welcomed increases that keep building on the brand work we’ve been doing.

The adage that your brand is what others think of it is true. That’s the product of good positioning. But good positioning doesn’t just attract customers, it attracts opportunities.